Propellerhead Shop was launched just over a week ago along with Reason 6.5 and its users can already get hold of Reason’s Rack Extensions from 11 different audio plug-in developers (more to come):
- Synapse Audio
- Sonic Charge
- Sugar Bytes
- Audio Damage
This is a very good thing for the Reason users. I’d like to see a similar online stores in other DAWs as well. Advantages of such stores are:
- One place to browse & discover new plug-ins
- One place to update all plug-ins
- You know you are getting a quality plug-in because it’s a curated store. Which means less crashes.
- Don’t need to deal with serial numbers, iLoks or some other anti-piracy mechanisms.
Propellerhead has a bright future. They adopted a successful App Store model for the plug-ins and I see it as a good thing. Obviously, the third party developers think so too, considering how fast they ported their plug-ins to the Rack Extension format. Everybody wins - users, third-part developers & Propellerhead.