Apple doesn’t have to own a social network, but does Apple have to be social? Yes…You’ll see us integrate Twitter into the Mac OS as we introduce Mountain Lion. Game Center and iMessage could be thought of as social… We tried Ping and I think the customer voted and said this isn’t something that I want to put a lot of energy into… Will we kill it? I don’t know. We’ll look at that.
I haven’t used it since I linked it to my Twitter account. I think that’s what most people/artists did and never posted from ping again. Maybe in Mountain Lion ping will be replaced with Twitter – allowing you to share with your followers what you are playing in your iTunes, just as Spotify does.