Environmental Rating System: 1 -- Apple: 0

by Nikolozi Meladze


Apple’s soon-to-retire SVP of hardware engineering Bob Mansfield in a letter published on Apple.com:

We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.

A very straight-forward letter about a not-so-straightforward topic.

Read another way: We had tried to move away from an environmental standard that is somewhat arbitrary (and doesn’t even include all the things we do) in order to further refine our manufacturing process and do some new things that we want to do. Unfortunately, we didn’t consider the ramifications of this move with some of our larger contracts, like major U.S. cities, and the U.S. government. Whoops.

Right or wrong, money talks, we listen. We like to do things our way, but we’re not stupid.

Big mistake. Our bad. Pretend this never happened.

Excellent translation.