Avid Sells M-Audio and Consumer Video Editing Apps

by Nikolozi Meladze

This is an interesting move from Avid:

The company’s consumer audio products are being sold to inMusic, the parent company of Akai Professional, Alesis and Numark, among others. Headquartered in Cumberland, Rhode Island, inMusic’s brands are best known for producing innovative products for music production, performance and DJing. The products involved in this transaction include M-Audio brand keyboards, controllers, interfaces, speakers and digital DJ equipment and other product lines. Avid will continue to develop and sell its industry-leading Pro Tools® line of software and hardware, as well as associated I/O devices including Mbox and Fast Track.

OK, so they want to concentrate on just pro market and are ditching their prosumer products.

Separately, the company’s consumer video editing line is being sold to Corel Corporation, a consumer software company headquartered in Ottawa, Canada. The products involved in this transaction include Avid Studio, Pinnacle Studio, and the Avid Studio App for the Apple iPad®, as well as other legacy video capture products.

Hmm, I haven’t seen anything by Corel on Mac or iOS, I’m not sure they are up for the challenge. It’s disappointing that Avid dumped their iPad app though. Clearly, they don’t see iPad as a professional tool. Even though the Avid Studio app was aimed at consumer market it could have evolved into something more powerful over time, just as the iPad’s hardware got more sophisticated. I expect to see Final Cut Studio and Logic Pro type apps on iPad at some point. It’s probably not going to happen in the next few years, but it will happen eventually. Look at GarageBand for iOS, it’s evolving nicely.