64% of Teens Listen to Music Through YouTube

by Nikolozi Meladze

Some interesting stats from Nielsen Music 360 Report:

Radio is still the dominant way people discover music

  • 48% discover music most often through the radio
  • 10% discover music most often through friends/relatives
  • 7% discover music most often through YouTube

More teens listen to music through YouTube than through any other source

  • 64% of teens listen to music through YouTube
  • 56% of teens listen to music on the radio
  • 53% of teens listen to music through iTunes
  • 50% of teens listen to music on CD

50% of teens listen to music on CD? People still use CDs? I blame it on car stereos, they are the slowest evolving music players.