It is no secret that I love Spotify. I don’t think any other music streaming service comes close to the great user experience it offers. So I found this interview with Daniel Ek interesting. The CEO of Evernote, Phil Libin said, “The easiest way to get 1 million people paying is to get 1 billion people using.” From that point of view, Spotify is doing wildly well. Out of 40 million users 25% of them are paid subscribers.