Apple and Beats Audio

by Nikolozi Meladze

There's been a lot of noise this week regarding rumoured Apple’s acquisition of Beats Audio. I’m not sure what this means exactly, but everyone has their take on it. I just know one thing, I’ve completely stopped using iTunes for music listening. I didn’t even renew my subscription for iTunes Match this year. Spotify has everything I need. Apple should start supporting music streaming soon (iTunes Radio is not enough). They were pioneers in digital music distribution. It’s a shame that they are taking so long to evolve their music services to properly compete with Spotify.