‘Taylor Swift is intentionally adding inefficiency back into the market’

by Nikolozi Meladze

Philip Kaplan:

When record stores were a thing, there were exactly sixty musicians who figured out how to work within the system to become wildly successful (in that case, selling 100 million copies each).

Specifically, they took advantage of inefficiencies in the market.

How many of those millions of people only wanted one track but had to buy the entire album? iTunes fixed that by decoupling the tracks from albums.

How many of those millions put the album on a shelf and never listened to it? Spotify fixed that—artists only get paid for plays.

By removing herself from streaming services, Taylor Swift is intentionally adding inefficiency back into the market. Like Comcast, her product is popular enough that people will put up with it. And while I believe an artist gets to choose what happens to her art, I still think it’s a dick move to her fans.