When I first saw the video I thought NI was getting into hardware synth business. Turns out, that's not the case.
Sonic State got some inside info:
"...will be a fantastic piece of software, based on many years of intense inhouse-research and uses the latest in cutting-edge DSP technology to faithfully recreate the interaction of complex electric circuits, all combined with an intuitive, streamlined control panel that allows users to quickly dial in sounds and start creating music."
I'm very excited about this synth. There are many great sounding software synths out there, but most of them have mediocre user interface. Hopefully, ‘streamlined control panel’ means better user experience.